The brief: create a campaign to launch M·A·C’s new makeup kits found exclusively in travel-retail stores worldwide.

Destination: Fabulous is M·A·C’s ‘cheeky’ take on an in-flight safety video– where M·A·C products are demonstrated as items essential for avoiding beauty emergencies while traveling.

The campaign included anthem & product-centric films, product & on-model stills, in-store takeovers, experiential activations, and OOH advertising. Destination: Fabulous was such a hit that it inspired two more installments, and has endured in M·A·C travel-retail stores and online for several years.