Beekman 1802 approached the Air Paris team to create a suite of images, banners and videos for several major brand milestones: The launch of their line of CBD products, and their debut in Ulta retailers. In order to create a visual identity for these launches that felt exciting and new, but still specific to the brand, I designed a gridded system of collaged imagery– inspired by the criss-cross of the brand's iconic gingham logo. Product photography and textural videos are woven together in a patchwork that tells the story of each product franchise.

We created multiple launch videos, how-to videos, and banners (for both the Beekman 1802 & Ulta homepages) for a line-up of 7 different products. An added challenge was that we had to do all of this in the beginning stages of the Covid-19 lockdown– All photography, video capture & editing had to be done completely remotely (before that was really a ‘thing’).