M·A·C Cosmetics launched a new eyeshadow palette franchise, with each palette themed around a fictional “M·A·C Girl” character with her own unique aesthetic. As Associate Design Director at M·A·C, I worked with artist and animator Mat Maitland to create six personality-driven animated films to bring each M·A·C Girl to life.

Photographer Amy Troost shot the primary campaign imagery with makeup by Isamaya Ffrench, while I shot supplemental images that were used in stores, on social media and within Mat’s animations.