Kiehl’s tasked the Air Paris team with creating a suite of videos & social content to promote their mega-successful product collection, Calendula. Building upon the existing look and feel of the Calendula franchise, we came up with videos and stills that visually communicate the products’ benefits (soothing, calming, refreshing) through visual metaphors, rich textures & sound design. The full suite of assets included a hero video, hero product stills, social posts (stills & gifs), lifestyle/flatlays, and several how-to/regimen videos shot with models.