The Air Paris team created this social media campaign for Kiehl's Ultra Facial Oil-Free Gel Cream, the oil-free version of their best-selling moisturizer. The goal of the campaign was to communicate UFOF's ability to keep skin hydrated (but not greasy or shiny) in hot, humid climates. Working with the animators at 1stAve Machine Brazil, we created a quirky, playful world of miniatures where tiny characters cool off in icy oases created by the UFOF jar in extreme environments like urban city streets and sandy deserts. Supplemental lifestyle imagery was captured by photographer, Keate.