The Air Paris team was tasked with creating an exciting, thumb-stopping and innovative social media campaign for Kiehl's all-time best-selling product, Ultra Facial Cream.

Inspired by classic after-school specials and science fair experiments, we created a series of upbeat, snackable "experiments" that put UFC to the test in a fun and unexpected way. We also created a suite of supplemental content, including educational videos and social posts highlighting specific product benefits.