Adidas Gazelle

Adidas Gazelle

Adidas Gazelle Ft. Kate Moss. Directed by Maxime Bruneel. Graphics by Michael Burk.

To promote the reissue of Adidas’ iconic Gazelle sneaker, the 1stAveMachine team was tasked with creating a campaign hero video using a famous image of Kate Moss by Denzil McNeelance from 1993. Director Maxime Bruneel brought me on board to digitally collage and ‘hack’ the image many times over. We also recreated it on a real set with body doubles and some custom textiles printed with my collage designs. These digital collages and the live action footage were then combined & animated by Brunch Studio into a surreal, postmodern work of art.

Client: Adidas. Agency: Johannes Leonardo. Production: 1stAveMachine. Director: Maxime Bruneel. Director of Photography: Luis Arteaga. Art Direction: Maxime Bruneel & Michael Burk. Graphics design: Michael Burk. Motion Design: Damien Martin & Almir Nago at Brunch Studio. Production Designer: Rosie Turnbull. Original photo of Kate Moss by Denzil McNeelance.

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